7 Comments
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John Crickett's avatar

Very true, building your network will make it easier at ever stage of the process.

Fran Soto's avatar

A cold call/email/message is almost never going to work without any kind of relationship.

I love how learning this concept applies to your interviewing, selling a product or anything else in life.

Thanks for the mention to strategizeyourcareer.com, Gourav!

Akos Komuves's avatar

2 and 3 and something I should have been doing from the start, great reminders!

I feel the Personal Brand thing is a bit overhyped. A lot of people build personal brands today without having a clear offer or providing value at all. It's like becoming a YouTuber in the past decade or a Tiktoker now. While I'm building a personal brand by writing for more than a decade and publishing courses and books, I do that to have something going on besides work, not to increase my chances of getting work.

I landed my current 9 to 5 in May and while the people who interviewed me appreciated my blog posts and ideas on software testing (these are getting thousands of views monthly) it didn't matter much. It was a tiny, tiny plus.

Thanks for writing this up Gourav!

Gourav Khanijoe's avatar

Thanks Akos. You are right, it won’t make a difference in interview performance, but it will increase your chances of building a network that can help refer you in need.

Akos Komuves's avatar

You're absolutely right! 👏 Now when I think about it, I'm connected with developers from all the top companies! 😃

Michał Poczwardowski's avatar

I like the analogy of buying insurance by ensuring you have a strong network and that your knowledge is shared publicly, as external proof outside an organisation.

Also, thank you, Gourav, for mentioning my gap year piece. I appreciate it!

Karthik Subramanian's avatar

Very true Gourav!!!

This article perfectly captures and addresses common misconceptions regarding networking in the professional world

I would also add that when you are reaching out to that friend or colleague you worked with on a past project, it's good to also mention how you worked together to jog their memory. Referrals from people you actually know or worked with tend to carry weight